How does Sunrise work?
AFFLUENCE
The first letter in a Sunrise code indicates the level of affluence
as shown below.
A |
Wealthy |
B |
Prosperous |
C |
Comfortable |
D |
Striving |
E |
Struggling |
N |
Not Classified |
LIFE STAGE
The second letter indicates age and household make up
V |
Young Singles |
W |
Young Families |
X |
Older Families |
Y |
Empty Nesters and Seniors |
ADDITIONAL INFORMATION
The last two letters highlight distinctive characteristics.
Where the proportion of a factor within a postcode is substantially
larger than the proportion found within the UK as a whole.
EW44 |
Many purpose built flats, maisonettes or apartments |
DW33 |
Hindus, Muslims often working in retail & transport industries |
Below are some examples of Sunrise codes to give you an idea of what
criteria you use to build your mailing lists.
Code - AW01
Affluence - Wealthy
Life Stage - Young Families
Additional Info - Full time managers and professionals
with high incomes, occasional mail order users
Code - BW11
Affluence - Prosperous
Life Stage - Young Families
Additional Info - Employed full time in finance and
business services with high incomes
Code - CY23
Affluence - Comfortable
Life Stage - Empty Nests & Seniors
Additional Info - Retired christians living in semi-detached
houses with moderate mail order use, some with no qualifications
Fill out the enquiry form to the left or call one of our account managers
for further information