The Mailing
Preference Service (MPS) is a non profit organisation. Since 1983
their main objective has been to encourage good relations between
the Direct Mail industry and the general public.
The Telephone
Preference Service (TPS) was originally formed in 1995 as a voluntary
self-regulatory mechanism to enable consumers to opt-out of receiving
unsolicited sales and marketing calls.
The Fax Preference
Service (FPS) was originally formed in 1997 as a voluntary self-regulatory
mechanism to enable consumers to opt-out of receiving unsolicited
sales and marketing faxes at home.
The Royal Mail
website offers lots of useful information to help you with your Direct
Marketing projects along with their latest advice and information
about Direct Mail.
The Data
Protection Act is an Act of Parliament controlling use of personal
data held on a computer. The Act limits who can hold the data, it
makes the holder responsible for making sure it is accurate and safe.
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