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Wealthy Home Owners List


The Wealthy Home Owners List is a factual database of all households in the UK who hold the highest rateable value of house. Grouping H shows a value of no lower than £320,000 and in most cases considerably higher. This is a list of the UK’s wealthiest individuals.

This file contains over 915,300 records complete with telephone numbers and numerous other selection criteria. Selecting from the various Sunrise codes available, enables more targeted lits to be compiled.

The Consumer Master File is continually updated through a number of activities;

  1. A comprehensive and continuous telephone survey
  2. The use of direct mail as a response to a range of specific questions
  3. By accessing the most recent electoral roll data and matching it back to recent utility billing data
  4. Through the integration of other files to enhance and update the above

Delivery & Formats

Delivery will be made 5 hours after receipt of signed order confirmation & agreed settlement.

Formats available include: Excel (Default), Text and Access. Other formats may be arranged on request.

The data is supplied via E mail, Self Adhesive Labels and/or Compact Disc.

Make An Enquiry

If you would like to make an enquiry, simply fill in the form below. One of our sales team will contact you shortly. Please ensure that all fields marked '*' are completed.



Company Name: 
*Email Address: 
*Tel Number: 
List Quantity: 
List Details: 
Please give us as 
much info as 

How does Sunrise work?


The first letter in a Sunrise code indicates the level of affluence as shown below.

A Wealthy
B Prosperous
C Comfortable
D Striving
E Struggling
N Not Classified


The second letter indicates age and household make up

V Young Singles
W Young Families
X Older Families
Y Empty Nesters and Seniors


The last two letters highlight distinctive characteristics.
Where the proportion of a factor within a postcode is substantially larger than the proportion found within the UK as a whole.

EW44 Many purpose built flats, maisonettes or apartments
DW33 Hindus, Muslims often working in retail & transport industries

Below are some examples of Sunrise codes to give you an idea of what criteria you use to build your mailing lists.

Code - AW01

Affluence - Wealthy

Life Stage - Young Families

Additional Info - Full time managers and professionals with high incomes, occasional mail order users


Code - BW11

Affluence - Prosperous

Life Stage - Young Families

Additional Info - Employed full time in finance and business services with high incomes


Code - CY23

Affluence - Comfortable

Life Stage - Empty Nests & Seniors

Additional Info - Retired christians living in semi-detached houses with moderate mail order use, some with no qualifications

Fill out the enquiry form to the left or call one of our account managers for further information


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