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The Baby Mailing Preference Service (BMPS) |  |
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| The Baby
Mailing Preference Service (BMPS) is here to help reduce the number
of baby-related mailings you receive.
Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. That's why the Mailing Preference Service provides Baby MPS - a free service that is both sympathetic and effective. |
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| When Purchasing or Renting Mailing Lists, Remember... Many of the people who register their preferences with BMPS have suffered a bereavement, and they simply want to stop future commercial mailings from being sent to the deceased. Unwanted, unread Direct Mail has no place in anyone's home. If consumers are not interested in receiving it, MPS will update their records for Direct Mail companies to see and adjust their lists as requested. It is recommended that any mailing lists that you purchase/rent are cleaned via the MPS file. Failure to do so could result in a fine and/or adverse publicity. As responsible professionals, Direct Mail companies don't want to upset potential customers/clients or waste time and money by sending unwanted marketing. |
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